Hardy Family Foundation
The Hardy Family
Deeply committed to giving back to both Canadian and International communities, the Hardy Family Foundation seeks to effectively fund high-impact organizations dedicated to improving the human condition.
As a lifelong writer and student, Jenny Hardyhas studied the human experience with fascination and curiosity. This pursuit of knowledge instilled within her a desire to expand opportunities for girls, promote mental health, and combat the existential threat of climate change.
As a successful entrepreneur, Roger Hardy's professional career has been defined by his passion for empowering and improving the lives of consumers. In 2000, Roger founded Coastal Contacts Inc., a startup that quickly became a leading online optical retailer. Inspired by his experience at Bishop's University, Roger is deeply committed to increasing the accessibility of higher education and mentoring aspiring business students. When Coastal Contacts Inc. sold to Essilor in 2014, Roger and Jenny Hardy found themselves with the time and opportunity to invest in the causes they care so deeply about.
Their first venture was Change the View, a vision charity that has donated more than one million pairs of glasses around the world. Inspired by the belief that healthcare and vision is a human right, the organization brought eyewear to people in Kenya, El Salvador, and India.
In the years since, the Hardy Family Foundation has expanded its portfolio to include charities focused on children's health, climate change, mental wellness, Alzheimer's research, and higher education. They have been donors and participants in many charitable organizations, such as The Red Cross, BC Children's Hospital, the Vancouver Food Bank, the Vancouver Police Foundation, and the Coast Mental Health Foundation. Additionally, Roger established the Hardy Endowment Fund at Bishop's University to pay tuition for a student in need each year.
Their significant involvement in philanthropic work has been motivated by Roger and Jenny's desire to leave the world a better place for their children. Committed to empowering individuals to pursue their dreams, the Hardy Family Foundation hopes to provide the resources needed to inspire others to realize their full potential.
"We founded the Hardy Family Foundation with the hope of giving back to our family, community and our country by living with an abundance mentality." - Roger & Jenny
Change the View
In 2011, Jenny Hardy started a charity "Change the View" with support from her employer Coastal.com. The charity donates eyeglasses to people in need across the globe. To date, more than 1 million pairs of eyeglasses have been donated around the world.
Coast Mental Health Foundation - Courage To Come Back Awards
Roger and Jenny Hardy participated as both donors and panelists for Coast Mental Health Foundation's Courage to Come Back Awards, chaired by Lorne R. Segal, O.B.C., D.Litt. (Hon.)
Bishop's University - The Hardy Endowment Fund
Established to help pay the tuition for a student in need each year. "The scholarship was a way to help other students who may be a little tight on cash, like I was when I was in school, and trying to balance work and school life. If the scholarship helps them focus on school and complete their year that’s ideal." - Roger Hardy
Bishop's University - The Robson Rugby Fund
The fund provides funding for the men's rugby program through coaching, scholarships, and bursaries, travel, uniforms, and equipment.
Some of the charities Roger and Jenny have been fortunate enought to support.
Canuck Place Children's Hospice
Gift of Time Gala
BC Children's Hospital
The Crystal Ball
University of British Columbia
University Singers Trust
West Point Grey Academy Gala
Supporting education initiatives and expanded learning facilities
Vancouver Police Foundation
VPF Night Patrol Gala and Supporting VPD Cadets
Arts Umbrella
Arts Umbrella Splash Gala
2024